4/20/2005
Advertising In Games Rises To $800MLN
$800 mln to be spent on advertising inside video games in 2009 by ZDNet's IT Facts -- The Yankee Group expects advertising in games to rise to $800 mln in 2009 from nearly $120 mln in 2004. $266 mln will come from "advergaming," when advertisers create a game around a product rather than place their brands within a well-known title. Massive Inc claims video game advertising would top $1 bln in the [...]
