6/22/2005
Sports Networks Broadcasts Losing To Video Games
-Posted by ZDNet @ 12:10 am
The New York Times warns that the next time the teenagers express their enthusiasm for NBA or Nascar,m they might be talking about video games, not television broadcasts. The graph, provided by NPD Group and Nielsen Media Research, shows dwindling young adult (age 12-34) audiences for sports broadcast in the past 4 years. NFL viewership in this category decreased from 2.97 mln in 2000 to 2.76 mln in 2004. Nascar went from 1.29 mln to 1.19 mln. MLB went from 0.66 mln to 0.56 mln. Between 2001 and 2005 NBA went from 0.92 mln to 0.71 mln viewers aged 12-34.
