MTV to pimp video games on-air and online
Published: November 14, 2005 3:42 PM PDT
by Marcus Lai
MTV said Monday that the network will launch its first ever GameORZ Week through various network properties on-air, online, and on campus.
The new programming will focus on hardware, new games, game development, lifestyle, competitions, and more.
"Video games are at the forefront of our audience's daily lives just like music, fashion and movies," said Christina Norman, President, MTV.
"GameORZ Week will be a multiplatform entertainment experience for gamers that will showcase the touch points where music, stars, and video games intersect with youth culture."
GameORZ Week will kick off on TRL next week on Nov. 21 for the launch of Microsoft's Xbox 360 console. TRL will give away a 2006 Subaru Impreza WRX STI, give viewers a sneak at new mobile devices, and spotlight brand new games.
Other programs include the True life: I'm a Professional Gamer on Nov. 20, This Sims Life on Nov. 21, and Cyberathlete Professional League Finals on Nov. 26. MTV News will feature game related news programming, including Racism & Online Gaming, Gaming as Homework, and Gaming Cost Me My Girlfriend.
MTV2 will pimp new shows like Need For Speed: Most Wanted, Xbox 360: A Gamer's Paradise, Making the Video Game: True Crime: New York City, Are You Game?, Video Mods, and MTV2 Hip-Hop hosted by 50 Cent.
For more information visit http://games.mtv.com