MTV US celebrates the power of video games

Indiantelevision.com Team
(19 November 2005 2:00 pm)

MUMBAI: MTV US announces its first ever, GameØRZ Week. where video games will takeover its various on-air and online platforms during the week of 20 November 2005.
MTV president, Christina Norman says, “Video games are at the forefront of our audience’s daily lives just like music, fashion and movies. ‘GameØRZ Week’ will be a multiplatform entertainment experience for gamers that will showcase the touch points where music, stars, and video games intersect with youth culture.”

This week of special programming dedicated to the world of video games will highlight the hottest in video game culture via gaming themed programming across MTV, MTV2, mtvU, mtvU Über, MTV.com, and MTV Overdrive. The programming will focus on the latest hardware, hottest new games, behind the scenes access into gaming development, the stars behind the games, the lifestyle, the fiercest competitions, and much more.
Featuring Painkiller as the primary game for the competitors, the CPL World Tour finals television special will give viewers an inside look at the journey to the finals, a recap of the World Tour, the game play, and culminate with the winner going home with a grand prize of $150,000.

Another special on MTV is called True life: I’m a Professional Gamer. This features three young professional gamers who are challenging themselves and their teams to play and win major pro tournaments around the world. MTV follows them as they balance their lives with their desired careers as professional video gamers.
This Sims Life is an investigation into the real stories of people who live part of their lives in this world and part in another world, a virtual reality fantasy world, called the Sims. These people all have unique stories of how playing the SIMS affects their life in and out of the game. This tale about hope and dreams and empowerment will give the audience a behind the scenes look at this world, its denizens and their creators. In addition to the on-air special that will run on both MTV and MTV2, shorts from the show and bonus content will also be featured on Overdrive.
Viewers can also check out Direct Effect on MTV for a freak peak look into the video game world. All week long Direct Effect will give viewers at home a unique look into some of the hottest video games around like; NBA Live '06, L.A. Rush, Ultimate Spiderman, Mario Kart DS, Need for Speed: Most Wanted, Def Jam Fight for NY and many more. Theer wil also be celebrity guest appearances, top gamer tips, exclusive game trailers and soundtracks, gaming news and lots of giveaways.
Another show Gaming As Homework profiles high-school students who are being taught in a thoroughly modern way. MTV News goes to one high school class where text books have been replaced with video games. Civilisation is fair game but what about Halo?
In Gaming Cost Me My Girlfriend MTV News heads to Kansas State, where the school has recognised the student club: "Girlfriends Against Video Games" and students say that excessive gaming is often the number one issue in relationships.
MTV has partnered with the professional gaming firm Cyberathlete Professional League (CPL), to cover the fast growing, international sport of computer game competitions. MTV Overdrive, the new broadband video channel from MTV.com, will be featuring CPL player introductions and profiles, the world standings, and providing live coverage of the CPL World Tour semi-finals from the web2zone cyber center in New York City.
The MTV Overdrive webcast will be powered by TsN, Team Sportscast Network. The CPL Final Match will take place on 22 November 2005 from the Nokia Theatre in Times Square and will be aired live on MTV Overdrive and MTV 44 1/2. In addition, MTV will feature highlights of the tournament and create a half-hour special of the World Tour Finals.
MTV News will be featuring game related news programming all throughout GameØRZ Week including: While the anonymity of online gaming can be liberating, it can also create a forum that allows for the sharing of extremely racist views. MTV News talks to gamers who have turned away from online gaming because of the abuse that they have suffered, and meet a group of non-white gamers who have gathered together to fight back.

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