Video Games Award Show to Debut 2007
Video games are to get their own annual televised awards ceremony - just like the Oscars, Emmys and Baftas. Non-profit industry group The Academy of Interactive Arts and Science announced the creation of the show at its annual games summit. The first awards show will debut in early 2007, said the Academy.
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Jules Haimovitz [Dick Clark Prods.] says the audience for the show is "much, much broader than most people think, at least 12-49... We're creating a form of video that heretofore hasn't existed, so it would be like trying to describe a music video to somebody in 1968. It will be entertaining even to those outside the game crowd."
Part of the program's approach will be to incorporate insights from celebrities, consumers and well-known talents in the video game industry.
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