Game Provider Adopts Arcade-Like Payment
By MAY WONG, AP Technology Writer Wed Mar 22, 6:53 PM ET
SAN JOSE, Calif. - Remember how easy it was to spend a roll of quarters on arcade games? Soon, some online gamers will be able to similarly play "Bejeweled" or "Zuma" at 25 cents a pop.
Instead of paying, say, $20 to WildGames, to download and own one of its games, users could just drop in and play the game online, using a 25-cent WildCoin.
"It‘s an all-you-can-eat buffet, per game," said Alex St. John, CEO and co-founder of WildTangent.
Advertisers also will be to capitalize on the growing online gaming market by giving away WildCoins as part of promotions, St. John said. Coca-Cola Co. will be among the first companies to do so.