GLOBAL VR Teams With EA to Put NASCAR at the Starting Line
GLOBAL VR(R), one of the world's leading manufacturers of coin-operated video games today announced that it has signed an exclusive agreement with Electronic Arts to develop and manufacture a coin-operated video game based on EA's popular NASCAR(R) racing game. The coin-operated video game industry has seen several successful driving games over the years but only now will players be able to enjoy the true NASCAR experience. With the new NASCAR game, players will select from today's most popular drivers, including Jeff Gordon and Jimmie Johnson, drive in official cars and select tracks such as Indianapolis Motor Speedway, and Daytona. Perhaps the most important new element will be the use of cutting edge technology in the game's development. State-of-the-art graphics, AI and physics engines promise to deliver a racing experience that could only be replicated in the cockpit of an official NASCAR vehicle. "As a multi-platinum hit on the home consoles, this franchise has tremendous significance for EA and now for GLOBAL VR," commented Jim DeRose, GLOBAL VR Chairman and CEO. "We have assembled a team of developers who are avid gamers as well as NASCAR fanatics and we plan to deliver a ground breaking racing experience for fans of racing and driving games." "We believe the coin-op NASCAR game will deliver a unique gaming experience and will bring the excitement of NASCAR gaming to a whole new audience," said Jon Dean, EA's NASCAR Executive Producer, The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is the #1 spectator sport -- holding 17 of the top 20 attended sporting events in the U.S., the #2 rated regular-season sport on television with broadcasts in over 150 countries, and has 75 million fans who purchase over $2 billion in annual licensed product sales. These fans are the most brand loyal in all of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport.