This event has plenty to Amuse

ARCADE operators from across the UK will descend on Blackpool for a national exhibition next week.
Products ranging from the latest hi-tech games to futuristic gadgets will be on show at the event taking place at Amuse UK at the Pleasure Beach and the Big Blue Hotel.And after a good start to the summer season, organisers are confident Blackpool's many amusement arcades will be ringing happy tunes in 2006.The latest generation of arcade games which push the boundaries of realism still further forward will be unveiled at the Blackpool exhibition.Better special effects are required to tempt punters away from their home PC in order to sample the attractions of an amusement arcade.Millions of pounds has been invested into the gaming industry and it is hoped many of the new machines will be used as Blackpool continues its dream to become the next gambling mecca.The exhibition and the numerous events due to take place over May 10 and 11 will also give visitors and exhibitors the chance to meet up and discover new ideas, strengthen and develop relationships and share visions for the future.Industry giant, the British Amusements Caterers Trading Association (Bacta), will be among those taking part in the exhibition, as well as lobbying members to start up new campaigns to get more people into the industry.Karen Cooke, head of Exhibitions at Clarion ATE, who are one of the exhibitors, said: "We are determined to help push things forward this year."ATE has continued to be a phenomenal success and we're treating Amuse with the same respect. "It may be a smaller show but it's also a lot easier to do deals and talk at length with clients and colleagues. On top of that we'll also be enjoying Blackpool at its best with the extensive events schedule based around the Pleasure Beach and the Big Blue Hotel. I can't wait to get up there."More than 50 exhibitors will be at the UK's most convenient show. It's also free to enter. More information is available at www.ATEOnline.co.uk/amuse.

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