Sega, New Edge Sign Broadband Arcade Deal

Sega Amusements today confirmed a new deal with New Edge Networks to feature high-speed broadband connections in Sega's recently announced new online coin-operated games platform ALL.Net, which is in the process of rolling out across North America.In addition, New Edge Networks' broadband connection will also be featured within Extreme Hunting 2: Tournament Edition. The game, a former Sammy hunting franchise, will link consumers into a common community allowing for national tournaments and online rankings.Under the multi-year agreement, New Edge Networks will install and maintain broadband connections at all game sites on behalf of Sega. New Edge Networks will also provide network monitoring, trouble reporting, and service level guarantees. Sega's ALL.Net platform is designed to allow players to compete in massively multiplayer online tournaments in exterior locations such as bars, arcades and family entertainment centers such as the company’s GameWorks chain. According to company representatives, broadband connections will enable Sega to monitor game availability status, download game updates such as new stages, weapons and animals, host national or regional tournaments, and allow players online access to results and rankings. The broadband connection also will allow multiple Sega games to share the same line. Sega's director of technology Ben Kadish noted, “The broadband connection allows Sega to provide turnkey service and support to help manage the whole process for the operator. The operator’s livelihood hinges on ensuring the games are always working.”

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